branding systems
branding systems
CAMILA SANTIAGO, CPA
project overview
Camila Santiago is a Certified Public Accountant focused on supporting women entrepreneurs through professional financial services. The project began as a visual identity refresh to better align the brand with her audience and the evolving direction of her business.
The objective was to create a cohesive and modern visual style that communicates professionalism, trust, and approachability, while reflecting a stronger connection with women-led businesses. The updated identity demonstrates how thoughtful design can help position a professional service in a way that feels both credible and relatable.
the problem
Camila Santiago, a CPA serving women entrepreneurs, needed to refresh her visual identity to better reflect her audience and the direction of her business. Her existing logo and overall look felt outdated and too generic, lacking a clear connection to the women-focused, entrepreneurial community she serves.
She wanted a visual style that felt professional and trustworthy, while still being approachable and aligned with her target audience.
the solution
I developed an updated logo and visual style that balances professionalism with warmth. A refined color palette was introduced, incorporating pink to represent approachability, confidence, and connection with women entrepreneurs, while still maintaining the credibility expected from a CPA.
The result is a modern, cohesive identity that feels aligned with both the client’s personality and her target audience.
before and after
let's connect
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