Project Details
Print design project created to promote an educational workshop
The Challenge
Make a tax workshop feel approachable while maintaining a professional look. The flyer needed to highlight the workshop’s purpose and key details so readers could quickly understand what they would learn and why they should attend.
The Solution
I used a dog with bread stuck around its face to reflect how people can feel when dealing with taxes: confused and unsure how to get unstuck. This unexpected, humorous image makes the topic more approachable and catches attention without relying on typical accounting imagery.
Clear sections highlight the workshop’s purpose and key details, presenting it as a practical way to move from confusion to understanding.
My Role
Flyer layout, typographic hierarchy, visual concept development, and print design.
Outcome
An organized promotional flyer that combines clear workshop information with approachable imagery to make financial topics feel more accessible.
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PRINT MARKETING / FLYER DESIGN
Tax Workshop Flyer
The Tax Workshop Flyer is a print design project created to promote an educational workshop focused on helping individuals and small business owners better understand tax-related topics. The objective was to communicate key information in a clear and approachable way, encouraging participation while maintaining a professional and trustworthy visual style.
The design emphasizes clarity and organization, allowing viewers to quickly identify essential details such as the workshop topic, benefits, and participation information. The layout combines structured typography with a balanced composition to create a visually engaging promotional piece.
The Design Concept
The design concept was developed to make the topic of taxes feel more approachable and less intimidating. Financial subjects are often perceived as complex or stressful, so the visual direction explores a more friendly and memorable approach through the use of symbolic imagery.
The dog illustration was selected to represent trust, loyalty, and approachability, helping create a welcoming feeling for the audience. The bread element was incorporated as a visual metaphor connected to income and financial sustenance, reinforcing the theme of financial preparation and stability.
By combining these elements, the design balances professionalism with personality, allowing the flyer to communicate important information while creating a positive emotional connection with the viewer.
The layout maintains a structured typographic hierarchy to ensure clarity, while the visual concept adds originality and memorability to the overall communication.